Who are we?
We are a sport-tech company based in Philadelphia that has developed a new iOS mobile app. The app, SPRTER, is a revolutionary sport-specific social media application designed to change how sporters (sports influencers: athletes, former athletes, coaches, teams, leagues, brands, etc.) and supporters interact. Our platform is a place where sporters can develop their personal brand, monetize, garner support for charitable efforts, and further connect with their supporters. Our platform has a big emphasis on charity and we are hoping to empower sporters and supporters to unite and make a positive difference using the power of sport. Not only do we want to change the world of sport, we also want to change the world through sport.
What is the SPRTER app?
The SPRTER application is a sport-specific social media platform for iOS (Android is in the works).
It provides sporters with a tool to: easily build a strong brand, better connect with existing supporters, get exposed to new supporters from across the globe, promote the charities and causes they are passionate about, and monetize!
It provides supporters with the opportunity to: discover a whole new side of their favorite sporters, discover new sporters, brand yourself as a top supporter, show support for charities and causes that sporters support, and raise awareness and even crowdfund for their own causes!
Why is it needed?
Our CEO and founder, Thilo Kunkel, previously worked as a brand manager for professional athletes and working with one athlete in particular during that time lead him to create SPRTER. Thilo was working with Michael Lahoud, a professional soccer player who has played in the MLS, NASL, and USL, but his most impressive facet was always his eagerness to help others. Michael built a school in his native Sierra Leone and got involved with a handful of other organizations to make a difference here in the US and in Africa. Thilo realized that due to the simple fact that Michael wasn’t a “superstar” athlete, not a lot of people heard about his selfless acts and incredible charity work. Thilo wanted to combat that and provide a way for lesser-known athletes to build their brands and harness the incredible power of sport for good.
The issue with current social media offerings is the clutter. Sporters need to compete with movie stars, musicians, politicians, friends, companies, memes, and a number of other types of accounts for supporters’ attention. SPRTER provides sporters with their own platform to authentically engage with their existing supporters without getting drowned out by other non-sport related content. SPRTER also has a number of built in featured to help sporters gain exposure to new supporters from across the globe and to potentially help them make some money in the process!
Why should users get the app?
The SPRTER app provides value for a diverse range of stakeholders in the sport industry and has been designed for supporters, emerging athletes, collegiate athletes, teams, leagues, coaches, former athletes, and even for you superstar a-list sport celebrities. The app also provides value to sponsors, supporters, and charities with associations in the sport community. We have coined the term sporter to refer to all these groups. Sporter means a sports influencer which encompasses all the previously mentioned groups.
For A-list sports celebrities, we offer a crowdfunding feature directly on your profile. This means that athletes can advertise and gain support for whatever charitable event, cause or organization they wish right on their profile! All they do is link their Venmo or PayPal and their supporters can help them support whatever cause they are supporting.
We are making personal websites for athletes obsolete by incorporating everything their supporters and potential sponsors would want to know about them right on their SPRTER profile. Our profile layout provides athletes the opportunity to highlight the things most important to them in a simple, easy to follow structure.
We are also working on an exclusive content section which supporters will be able to pay to unlock!
For lesser known athletes, we offer the same crowdfunding feature, but it can be set to where supporters can support athletes’ careers instead of a charitable cause they may be involved with. We know that a lot of athletes may not have sponsors and struggle to get by, so we offer a medium through which people can help support athletes and their careers. The exposure provided by the app can also be used to recruit sponsors and supporters as lesser known athletes using the app will gain a competitive edge over their rivals.
Through the SPRTER Discovery, we make getting exposed to new supporters easy and fun for all athletes. We offer a Tinder-esque swiping experience with filter functions so that supporters can find new athletes with awesome content easily! All the athlete needs to do is have awesome, engaging content and then we bring the fans to them!
We recently completed a rebrand which changed the name of the platform to SPRTER. The purpose of this was to open up the platform beyond just athletes and fans. SPRTER refers to the 6 letters that the terms sporter and supporter share, and these are the two groups we are trying to unite through the platform. Sporter is the term we coined to refer to sports influencers (athletes, former athletes, coaches, teams, leagues, brands, etc.). Basically anyone working in the sports industry.
We like to think of the platform as a medium for brands to identify brand ambassadors for them. The profile layout is set up in a way that you can easily learn about a user in a few minutes. The profile sections allow for you to see what is important to the person and you are then able to make a decision on whether or not you would be interested in working with them. Pretty much all of the sporters on our platform are looking for new opportunities to work with brands.
Organizations can also use the platform to cut through the clutter and reach an audience who you know loves sport. You can use the profile layout to promote the things that you hold dear to your organization. Highlight charitable efforts or campaigns that you are launching. we even allow sporters to link out from every post, so you can direct users to whatever website you want! There are also a number of features which can help boost your exposure and help you reach more eyeballs. We also have advertising opportunities we are more than happy to discuss!
For supporters, the platform is a fantastic way to discover new sporters from around the globe. The easy-to-follow profile layout makes it easy for you to learn about them. The profile makes accomplishments, favorite moments, sponsors, charity work, and lifestyle all very prevalent.
We have a big charity element to the app and make charity work visible on the profile. You can even create a fundraiser by linking your Venmo or PayPal, and writing a description as to what you are raising money for. So, you can fundraise yourself or contribute to others’ efforts to make a difference!
Also, whenever you high five, follow, share, or upload content, you receive points towards the leaderboard. Stay active and earn the title of #1 supporter to gain some clout!
We have some exciting features in the pipeline that you can read about below! Oh, and did we say this is all free?
Monetization & the NCAA
Version 2.0 is already in the works and has enhanced monetization options. Let us help you build your following and make some money too! All monetization features require approval from a compliance officer if you are an NCAA athlete. We are NCAA compliant, but you still need to make your school aware of how you intend to use the platform. Also, make sure to ask them if you have any questions or concerns. Better safe than sorry! We are also always here is your compliance officer has any questions!
For fans, we offer a platform where you can come for your sports-fix. Discover new athletes, find out more about your favorite athletes, and compete against other fans to brand yourself as the top fan! The more you engage within the app, the more points you earn towards the leaderboard, and weekly winners can win prizes!
We have also enabled the crowdfunding feature on supporter profiles, so supporters can raise money for charity, to go to the World Cup, or travel to see their favorite players play! There is something in it for everyone, as long as you love sport!
We provide all of this in a sport-specific platform that is completely free! To help with the issue of clutter even further, we have created supporter and sporter specific feeds to eliminate the need for one to compete with the content of the other.
What is the end goal for the app?
In the future, our vision is to become the go-to destination for sport content. Much like how Twitter and Facebook changed the way people access news, SPRTER will be the leading place to access sport content. We also want to encourage charitable behaviour and create a community where sport is used as a catalyst for people to support each other and make a difference. We are also working on developing an exclusive content section and an experience store where sporters can sell once-in-a-lifetime experiences to further connect with their supporters!
Join us, as we revolutionize the world of sport, and harness its power to make the world a better place.