An athlete’s personal brand has become an integral part of how to monetize their name, image, and likeness. Social media platforms have proven to be crucial while developing and maintaining personal brands. All athletes’ personal brands fall under established categories and sub-categories. The first category is athletic performance which includes branding elements such as athletic…

Read More
SPRTER Experience Store

Last month we announced the launch of the Experience Store feature in the SPRTER app. The Experience Store feature allows Sporters (our term for sports influencers: athletes, coaches, teams, leagues, brands) to sell experiences to their supporters and to businesses right on their profiles on the app. We are trying to help Sporters connect with…

Read More
LeBron James Team USA

While most 18 year olds are concentrating on finishing high school, many young athletes are already firmly in the media spotlight. Today’s sport media strive to uncover ‘the next big thing in sports’ and so do the sport loving public. For this reason, young athletes with potential need to think about creating a brand while…

Read More
SPRTER App

Social media is the most important brand building tool in an athlete’s arsenal. Social platforms are now the most common vehicle used to access information, with people spending on average – 2 hours and 16 minutes on using these channels per day. This popularity and the opportunities for engagement provided by social media platforms means…

Read More
Shelbie Kovach

Cheerleading is an important part of the sport experience. It has long excited crowds adding gymnastics and dance to the gameday experience. But cheerleading is far more than cheering teams on – it is a sport in its own right, but unfortunately many do not agree. The strength, precision, timing, skill, and time-commitment of the…

Read More
SPRTER App

Generally, when people think of professional athletes, many think of James Harden-esque contracts that are allowing him to net more than $228 million dollars over the next 4 years and Bryce Harper who signed the first free agent contract in the MLB that surpassed the $400 million mark. While there are certain elite superstars that…

Read More
Athlete CRUSH App Profile

The Issue Generally, when people think of athletes they think of fame, big money contracts and the perfect life. The reality is that this is only the case for a small percentage of professional athletes in select sports. The majority of athletes need supplement their salary income through attracting sponsorships and endorsement deals. The secret…

Read More
SPRTER App

Who are we? We are a sport-tech company based in Philadelphia that has developed a new iOS mobile app. The app, SPRTER, is a revolutionary sport-specific social media application designed to change how sporters (sports influencers: athletes, former athletes, coaches, teams, leagues, brands, etc.) and supporters interact. Our platform is a place where sporters can…

Read More