Branding Archives

While most 18 year olds are concentrating on finishing high school, many young athletes are already firmly in the media spotlight. Today’s sport media strive to uncover ‘the next big thing in sports’ and so do the sport loving public. For this reason, young athletes with potential need to think about creating a brand while…

Social media is the most important brand building tool in an athlete’s arsenal. Social platforms are now the most common vehicle used to access information, with people spending on average – 2 hours and 16 minutes on using these channels per day. This popularity and the opportunities for engagement provided by social media platforms means…