The Ultimate Guide to Athlete Branding on Social Media

An athlete’s personal brand has become an integral part of how to monetize their name, image, and likeness. Social media platforms have proven to be crucial while developing and maintaining personal brands. All athletes’ personal brands fall under established categories and sub-categories. The first category is athletic performance which includes branding elements such as athletic…

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Building Your Personal Brand As An Athlete Begins in High School

LeBron James Team USA

While most 18 year olds are concentrating on finishing high school, many young athletes are already firmly in the media spotlight. Today’s sport media strive to uncover ‘the next big thing in sports’ and so do the sport loving public. For this reason, young athletes with potential need to think about creating a brand while…

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Six Social Media Branding Hacks for Athletes: Tips from SPRTER

SPRTER App

Social media is the most important brand building tool in an athlete’s arsenal. Social platforms are now the most common vehicle used to access information, with people spending on average – 2 hours and 16 minutes on using these channels per day. This popularity and the opportunities for engagement provided by social media platforms means…

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SPRTER – The Must Have Sports App

SPRTER App

Who are we? We are a sport-tech company based in Philadelphia that has developed a new iOS mobile app. The app, SPRTER, is a revolutionary sport-specific social media application designed to change how sporters (sports influencers: athletes, former athletes, coaches, teams, leagues, brands, etc.) and supporters interact. Our platform is a place where sporters can…

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