An athlete‚Äôs personal brand has become an integral part of how to monetize their name, image, and likeness. Social media platforms have proven to be crucial while developing and maintaining personal brands. All athletes’ personal brands fall under established categories and sub-categories. The first category is athletic performance which includes branding elements such as athletic…

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SPRTER Experience Store

Last month we announced the launch of the Experience Store feature in the SPRTER app. The Experience Store feature allows Sporters (our term for sports influencers: athletes, coaches, teams, leagues, brands) to sell experiences to their supporters and to businesses right on their profiles on the app. We are trying to help Sporters connect with…

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