Thank you for your query! We randomly post about users who have awesome content uploaded to the SPRTER app. So, that is random. However, we also highlight a Featured Sporter of the day every day, and post about 4 of our Featured Sporters on social media each week. We will highlight EVERY SINGLE sporter on the app who is legitimately a sporter and has a strong profile (content uploaded to their profile – minimum 9 posts) or their Experience Store or Limited Edition Signed Pictures set up! Once you’ve done that, reach out to the official SPRTER account on the app and we will schedule you to be highlighted as our Featured Sporter for a day! We hope this answers your question!